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Blockchain for Marketing

Discover how web3 is emerging in the Marketing industry.

Companies we’ve helped with their web3 strategy

  • Adobe
  • GameStop
  • Shopify
  • Draft Kings
  • ntt docomo logo
  • wipro logo
  • Adobe
  • GameStop
  • Shopify
  • Draft Kings
  • ntt docomo logo
  • wipro logo

What challenges face the Marketing industry?

The Marketing industry faces a few key challenges including: Authenticity, Differentiation and Data Privacy.

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Authenticity

A lack of trust and confidence can undermine an individual or entity's perceived authenticity and dependability.

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Differentiation

The business challenge of differentiation lies in crafting a unique value proposition that distinguishes a company from its competitors and appeals to its customers.

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Data Privacy

Data privacy concerns are escalating as personal data becomes susceptible to unauthorized access, potentially leading to identity theft and confidentiality breaches.

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Blockchain technology could change our world more than people imagine.
Jack Ma headshot

Jack Ma

CEO, Alibaba

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What are use cases for blockchain in the Marketing industry?

Blockchain can be used to solve problems in the Marketing industry including Attribution, Brand Building and Loyalty Programs.

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    Attribution

    Blockchain can be used for attribution, offering a transparent and immutable record of ownership and authorship, ensuring proper credit, and protecting against plagiarism.

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    Brand Building

    Blockchain technology can be harnessed for brand building, offering transparent and immutable records of product origin and authenticity, thereby enhancing customer trust and loyalty.

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    Loyalty Programs

    Blockchain enhances loyalty programs by establishing a transparent and immutable system that securely records and tracks customer rewards, ensuring accountability and bolstering customer trust with utmost reliability.

How can Alchemy help Marketing companies with their blockchain strategy?

Alchemy's team of blockchain experts and enterprise-grade web3 development platform can help Healthcare companies plan, build, and scale new blockchain initiatives.

Alchemy’s NFT API will allow us to be the token verification system for every web3 community in the world - so we can quickly, accurately and reliably query NFT metadata, and our customers can create meaningful shared experiences for their users.
Raymond Feng headshot

Raymond Feng

CTO and Co-founder, Collab.Land

Enterprise Blockchain FAQs

  • Alchemy's supported blockchains include Layer 1s like Ethereum, Solana, and Astar, Layer 2s including Arbitrum, Starknet, Polygon zkEVM, and Optimism, as well as Polygon's PoS sidechain. Alchemy also supports Goerli, Sepolia, and Mumbai testnets. If you are interested in running a permissioned blockchain, contact our team of experts!

  • You can start building on Alchemy immediately!  Alchemy boasts the most comprehensive free tier in all of web3 development. From core node RPC services, to enhanced APIs and account abstraction infra, Alchemy's free tier has a robust set of tools and lots of capacity to start building right away. If you need more advanced tools, higher throughput, or more monthly compute units, Growth and Scale Tiers are self-serve starting at $49/month and $199/month respectively. For custom plans and enterprise SLAs, please contact our sales team!

  • The Alchemy Sales Team is available to answer any and all questions about the infrastructure and tooling your company needs to bring a production-ready web3 strategy to market. To get started, book a time with an expert!

  • Alchemy does not offer formal consulting services, but our team of experts are ready to help you think through important product and infrastructure considerations. Contact a member of our sales team to start the conversation!

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Learn how to use blockchain technology as a competitive advantage.

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Build blockchain magic

Alchemy combines the most powerful web3 developer products and tools with resources, community and legendary support.

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