Azuki Brings 3.3 Million Fans to Anime.com with Account Abstraction

Key Highlights

• Secured anime.com domain for global mainstream reach

• Over 13 million NFTs minted

• Zero blockchain knowledge required from users

• Ultra-retentive stats: ~26,000 DAU, ~670,000 MAU

Meet Azuki - the team behind anime.com

Meet Azuki — best known as the team behind the Azuki NFTs, is building the future of anime through decentralized IP co-created with their community and innovative products that enrich the anime fan experience. With over 414K followers on X and $1B in secondary trading volume across multiple NFT collections, they took a bold next step — securing the anime.com domain.

Through anime.com, they're creating the go-to platform for anime fans worldwide to connect, share collectibles, and participate in interactive experiences—all powered by blockchain technology that works quietly in the background.

How do you onboard the global anime fanbase?

For anime.com to reach global audiences, Azuki needed to solve blockchain's biggest hurdle: making the technology invisible to users. They required a solution that could:

• Create onchain accounts without requiring crypto knowledge

• Handle gas-sponsored transactions invisibly on animechain

• Scale to support a massive global anime community

• Feel as familiar as traditional web2 UX

After evaluating their options, Azuki chose to leverage account abstraction with Account Kit.

"With Alchemy, users interact with the blockchain without needing to understand anything about it," explained the team. "Users create accounts and execute blockchain transactions / custody NFTs to a smart account – all of this enabled through Alchemy's account abstraction infrastructure."

A truly global launch, reaching even web2 users

The performance of the anime.com launch validated their approach:

• Successful onboarding of 3.3 million crypto and non-crypto native users worldwide

• Over 13 million NFTs minted without users knowing they were using blockchain

• Retaining users with seamless 1-click transactions (~26,000 DAU and ~670,000 MAU)

The team's goal was for users to never know they were using blockchain technology — and with account abstraction, they achieved a global launch, reaching millions of non-crypto native users.

Be like Azuki

With anime.com, Azuki shows how thinking beyond web3 can open new possibilities. Their message for other builders is clear: the future of onchain technology isn't about creating products for crypto natives—it's about creating amazing experiences for everyone.

We’re here to help you bring the world onchain with smart wallets. Follow in Azuki's footsteps and get everyone transacting with embedded wallets powered by smart accounts.

Start building with Account Kit today:

• Try the demo

• Dive into the docs

• Schedule a call with our team, and start building!