Magic
Magic is a trusted embedded wallet infrastructure that lets developers provision non-custodial wallets and trigger onchain actions via API.
What is Magic?
Magic is an enterprise-grade embedded wallet platform, founded by Jaemin Jin and Arthur Jen, that enables developers to provision non-custodial wallets, handle transaction signing, and automate onchain actions through a single production-ready API. Operating since 2018, Magic powers over 18,000 apps and 53 million wallets across 200,000 developers. Magic provides a seamless onboarding experience for Web3 products. Users can sign up via email, social login, passkeys, or SSO — no wallet downloads or private key management required. Developers can customize the wallet UI to match their brand identity and choose flexible key sharding setups to fit their security model. Magic is built for performance and compliance, offering sub-second latency, SOC 2 Type 2 and ISO 27001 certification, and keys secured within trusted execution environments (TEEs).
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